Is a Harvard student bringing down the beauty industry?

Is the $55 billion dollar makeup industry about to be taken down by a Harvard Business student? According to Business Insider, Grace Choi has developed an at-home 3D makeup printer which has the capability to print out eye shadow, blush and lip colors in the same FDA-approved ink used by makeup companies. The outspoken Choi’s research was based around one principle: color, “The makeup industry…charges a huge premium on something that tech provides for free.” The beauty printer, Mink, has the ability to copy the color codes and exact hues used by all beauty brands. Mink is set to retail for $300 and has the ability to hook up to any computer, just like a normal printer. Watch below to see how Choi’s makeup printing machine works and how it will change the makeup industry forever.